Excellent shop for fly anglers with lots of options for gear, equipment and a variety of flies to choose from. My experience with their guide service was superb, going above and beyond to create a great time on the water.

Aaron H.

First time customers. Always wanted to learn about fly fishing. Guided trip was fantastic! Ben C was our guide. Articulate instructions, gentle coaching with positive reinforcement, witty, patient and kind! Wish every business cared about their customers as Hayward Fly Fishing Company. Well done! Referrals headed your way.

April C.

Just a few reflections on fishing with Hayward Flyfishing Company yearly for the past 11 years. What started as a “try it and see” first trip has become an annual trip with friends from around the country and my son and brother. There are many aspects of a guide service- teaching, river selection, knowledge of the fish, flies and fish. HFFC guides have been exceptional at all these aspects. The rivers are beautiful, remote and loaded with fish. Sure, my son and I have had 50 smallies landed in a day and a two-muskie afternoon, but even on the less fishy floats, the trips are still very enjoyable. Stu has taken over the “reins” of the business and be assured that he is doing an exceptional job with the well stocked shop, the guides, and excellent customer service. HFFC is the place to go for a wonderful opportunity for quality smallmouth and muskie on a fly trip.


I enjoyed our recent musky trip. Erik is a top shelf guide and a nice guy. My compliments to you and your operation! Looking forward to next year!


Myself and Kristy, my partner in crime, want to thank Stu and the folks at Hayward Fly Fishing Company for the fantastic guided fishing trip! It exceeded all expectations! I call it my “Wisconsin safari of fly fishing”. We want to especially thank Mark, our guide, who was wonderful. Not only did Mark guide and feed us, he taught us both so much about the sport and the river. Mark was very professional and courteous, and his knowledge landed us a lot of great fish… what a way to explore the great state of Wisconsin!

Donna J.

Fantastic fly shop! Stu is super knowledgeable about fly fishing for all species in the area, plus he’s just a great guy and fun to chat with. SO happy this is under new ownership. Happy to finally have a shop in the area I’m willing to support. Go check it out, you won’t be disappointed!

Kyle S.